Browsing by Subject "Sport Marketing"
Now showing items 1-4 of 4
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(2013-08-06)The African American consumer represents a valuable market segment in the United States. This target market possesses both substantial purchasing power and future growth potential. Yet, baseball marketers have failed to ...
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A Comparison of Sport Consumption Motives Between American Students and Asian International Students (2011-02-22)The purpose of this study was to explore the differences between American students and Asian international students' frequency of sport spectating, motivation, team identification, future behavior and perceived barriers ...
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(2011-08-08)The purpose of this study was to assess satisfaction with the season ticket selling process administered by a minor league baseball franchise. Minor league sport organizations rely heavily on season ticket sales and ...
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Participatory Pricing in Sport: An Examination of Name-Your-Own-Price and Pay-What-You-Want Pricing (2012-12-06)The purpose of this study is to better understand the effects participatory pricing strategies have on consumer perceptions and behaviors in a sport event pricing scenario. Participatory pricing strategies are those that ...